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The Secret Guide to: How Much Emailing is Too Much?

The Secret Guide to: How Much Emailing is Too Much?

The question many marketers ponder most: how much emailing is too much? 

This is a controversial one that many marketers can’t seem to agree on. While 69% of email subscribers opted-out from business emails when they felt they were receiving too much, a study done by Mail Chimp showed that email frequency did NOT affect the unsubscribe rate.

Perhaps it has more to do with segmenting the audience & understanding what each one specifically wants, as stats show that targeted emails have a 40% higher open rate.

Are you targeting your emails? Or are you among the 80% of marketers who send the same content to ALL subscribers?

Maybe it’s time to rethink your emailing strategy…