The food and beverage industry is a highly competitive industry, and even more so online. It’s not enough to just show that your product is of high quality or having a high impact website, but you need to do something to really stand out among the others. The Inspire & Brew team came to us with a very ambitious goal for their Shopify store: enable shoppers to give donations to ANY foundation or charity of their choosing. Currently the only options existing are donation apps that allow shoppers to donate to an existing list of charities that the merchant chooses, but Inspire & Brew wanted to put the power into the hands of their shoppers. At the end there also needed to be an automated way to see the donation that needs to be given to the charity based on the profit of the product sold.

The entire Shopify store has been highly customized with elements that are standalone and unique sliders, making it a good challenge to make sure that everything is optimized for mobile. This design alone already gives a great first impression but what really made this project unique are the custom wizards and setups.

The store pushes the shopper to the importance of the donation aspect. They are invited to register their own charities which are saved with a cookie that follows them around the shop until they get to the cart page where it is displayed at the end to remind them that their purchase will do good for that charity. This is a great way to reduce abandoned shopping carts as the shopper is reminded of the good they will do for that charity.