Shopify APP & API

Rich Piana's 5% Nutrition

Creating a way to synchronize the 4 different Shopify Plus stores for the different markets to improve operations & agility.

The Project

The challenge

5% Nutrition was expanding to markets in Canada, the UK, and Europe. Most clients we work with in international expansions do so because of the target audience & marketing message they may have across different markets, requiring the need for different types of banners, but in this case it was more complex. Being a supplements business means having local restrictions in terms of descriptions, claims & ingredients. Therefore they needed to also manage products differently & synchronized across different shops (markets). Also the company needed to keep the brand and UX aligned across the globe but with an efficient posting process across all stores.

The solution

We implemented a system using webhooks & middleware to sync content across the different Shopify Plus stores such as products, blogs, and images. We also implemented code cleanup & best practices to improve the site speed which is essential for an eCommerce store. As well, the client now has the ability to create page & blog posts from the main store. That way, their process is centralized and easier to manage, reducing in 75% the time spent in updating all the sites.

Design Thinking

5% Nutrition's online store has a bold and edgy UI/UX design that reflects the brand's focus on hardcore bodybuilding supplements. The homepage features striking visuals of bodybuilders using the products, along with clear calls to action for customers to explore the different supplement categories. The user interface is easy to navigate, with clear categories for different types of supplements, as well as user-friendly filtering options to help customers find the right products for their needs. The user experience is optimized for both desktop and mobile devices, providing a seamless shopping experience for customers on the go. Additionally, the site features a blog and social media integration to help customers engage with the brand and learn more about the latest trends and techniques in bodybuilding.

check out the full project design


Shop Optimization

The sync we created is tailored for the needs of this particular shop. We created a custom script to sync the specific content, code and metafields files according to the client’s process. This now allows the company to sync the standard structure for products, pages, blogs, layout and marketing scripts without having to overwrite all of the data that belongs to each region. This helped improve efficiency for the team that they didn't have to do this manually anymore.

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