SHOPIFY CASE STUDIES
Beauty - Make Your Own Box
The beauty industry is highly competitive with new brands popping up on a daily basis, so when we were approached by the Melanin in America team we were really excited to be a part of this impactul brand. They sell a variety of beauty, cosmetics, makeup, and skin care products to international markets. As a means to improve their average cart value they approached us to help them create a solution for shoppers to build their own product box with only the products they desire.
After being told repeatedly that this cannot be done by other freelancers and agencies, we engineered a plan to make the custom box a possibility. We helped them create a unique shopping experience as you can see with this wizard. Instead of selling separate items, shoppers are guided through this package bundle to add one of each type of product. This wizard was completely custom built.
Build a Box Wizard
Rather than sticking to the limited features of an existing app that also has a monthly cost, we created our own custom wizard that starts on its own landing page where the shopper is led through the journey of adding one product for each type of beauty item, that way we do not overwhelm the customer but pique their interest just enough to add to their custom box. The shopper is not forced to buy from each product type, they can comfortably select whatever they choose to.
Modal to See More
It is important to consider the UX when creating such an ecommerce solution as you want to be able to give the shopper enough information to buy, but being the nature of beauty products, it is also essential for shoppers to see the product details. To solve this we created a modal that pops up with the product description for anyone to see without having to leave the wizard which would defeat the purpose.
The implementation of this solution grew the from 5% to 25%, initiate checkout from 3% to 15%, and lead opt-in from 9% to 35%.
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